Urban Brews needed a brand refresh that felt as warm and inviting as the mornings they serve. I led the rebranding of their visual identity—crafting a logo system, color palette, and typographic style that brewed more charm, clarity, and personality into the brand. The goal? To make them look as comforting and vibrant as their coffee tastes. The new identity is flexible, experience-first, and built to scale—whether it’s a coffee cup or a storefront sign.