Vans needed an exhibition design that felt as sharp and forward-thinking as the culture they represent. I led the design of their exhibit space—crafting spatial layouts, visual storytelling elements, and brand expressions that brought more energy, clarity, and personality to the experience. The goal? To make them look as bold and confident as they feel. The new design is flexible, culture-first, and built to scale—whether it’s a pop-up store or a flagship showcase.